Celebrity Big Brother 2025 has made a grand return, captivating audiences with its star-studded lineup and engaging format. Airing nightly on ITV1, ITVX, STV, and STV Player, the series has garnered significant attention since its premiere. Hosted once again by AJ Odudu and Will Best, the show has introduced a fresh batch of celebrity housemates, each bringing their unique flair to the competition.
This year's celebrity participants include EastEnders star Patsy Palmer, acclaimed actor Mickey Rourke, Coronation Street's Jack P Shepherd, Olympic athlete Daley Thompson, and pop sensation JoJo Siwa, among others. As of now, Chesney, Chris, Danny, Donna, Jack, and JoJo are the six finalists vying for the top prize. The house has been relocated to a new, undisclosed location, adding an element of mystery and excitement to the proceedings.
The show has also expanded its digital presence, offering viewers behind-the-scenes content and late-night coverage to enhance the viewing experience. Previous winner David Potts, who clinched the title in 2024, has been actively involved in promoting the current season, sharing insights and teasers to build anticipation. The series continues to gain popularity, with over 100 million streams on ITVX, reflecting its widespread appeal.
A promotional trailer featuring returning guinea pig mascots has been released, highlighting the show's quirky return and setting the tone for the upcoming episodes. The trailer has been well-received, generating buzz and excitement among fans eager to see their favourite celebrities in action. The blend of familiar faces and new twists promises an entertaining season ahead.
As the series progresses, viewers can expect a mix of drama, camaraderie, and unexpected twists, characteristic of the Celebrity Big Brother format. The dynamic interactions among the diverse group of celebrities are set to keep audiences engaged, making this season a must-watch for reality TV enthusiasts.